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About Me

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my story

Hi! I’m Noorah.

A visual communicator, intuitive thinker, and a storyteller that's dedicated to helping you become friends with your inner-self.

I remember back to a time when self-discovery was a very scary thing….


Every time I would find something new about myself (or anyone else really), I’d go into this whole emotional-freakout and breakdown period (think loose rhinoceros in a china shop)- Yup, that's what it was like inside of me. Wishing I could go back and unsee it.. unknow it…


It felt like every time I saw something I didn’t quite like, I didn’t know what to do with it-or with myself. So yes,... FREAKOUT!


Self-awareness felt like a burden that I didn’t want to carry…


Yet, I knew that if I wanted to go to the other side to a place where I can be happy and proud of myself, a place where I can go to God and say "I tried my best", then I had to walk the path, and do the work. 


Now I know, it won't always be scary and you CAN be friends with the forest inside of you.


You can be friends with the inner you.



I help you become friends with your inner-self. Both heart and mind. Nether capable of betraying the other.

  • Individuals seeking personal growth

  • Female leaders

  • Businesses who want to build a thriving culture

  1. Online and in-person sessions

  2. Group sessions/ workshops

  3.  Speaking and writing

Because you are your greatest resource and there's a reason you where put on earth. And I want to help you find it and live it.

In order for inner transformation to happen, we need to involve ourselves.

And we need two things in the process:

1- Confidence, that gives us the ability to take action
2- Information

So what do I do?

I help people understand their unique set of strengths, opportunities, and challenges and then coach them to make something out of it.

I believe we were all born with something special and unique that only we can bring into this world and it's my job to help you find it.

Simply put, I help you build confidence while putting it in the right place.

But what I really want to say is that...


I help those who feel like they have a hole in their hearts, figure out what they are trying to fill it with.

I was always into teaching. My background was in Special Education, Behavioral Disorders. I also had a diploma in fine Arts. And being an eager learner and information junkie, I got trained in art therapy in 2013. One of the things I love about it is that it offers an insight into the conscious and unconscious mind and where there may be a gap between the two.

I then got certified in personal and social branding, group coaching and am a certified practitioner in emotional intelligence and two personality assessments. I'm an ongoing student of graphology and people and interested in psychology in the Quran.

And then, just like that, something huge shifted inside
- Yasmin Mogahed
About Noorah kareem coaching
The better you understand someone, the more you can help them, including yourself.
Core Values


Living Honestly


Playful Expression


putting things into perspective

to show-up and

be seen

taking responsibility

working for an impact

while being creative

about self, others and life

thinking with heart
A Big Moment

On a subconscious level, I used to think that owning your strengths was somehow "wrong" and "arrogant." I ran away from them until one day, one of my friends and mentors said something that changed everything. She said:


”Don't you think that owning your strengths is a form of gratitude, Noorah? What if it was a form of gratitude?”

 That changed everything for me.

Our strengths are gifts, and we are responsible for figuring them out and making something out of them. Figuring out who we are, our identities, and our unique set of strengths and challenges is a wonderful thing! It is also a responsibility. Making the most out of who you are is a form of gratitude, and it is in itself a virtuous act and the reason we are all here.

This was HUGE for me! It helped me put things where they belonged. It also changed the way I carried myself, my choices, whom I wanted to be around, my self-confidence, self-respect, and eventually the doors it opened up for me and the places it's taken me... I want to help you do the same.

"And once you find your strength, ask God for more and more of it..."
- Nouman Ali Khan
  • 400+ client 

  • Founder of In Conversation, a coaching agency specialized in helping leadership teams be at their finest

  • Execrative Manager, and Art Therapist at Reach2Change (now known as Co-Reach), Riyadh, 2014- 2016

  • Experience working as a Creative and Studio Manager at two branding agencies

  • Trained art therapist and work experience since 2014

  • Bachelors in Behavior Disorders, 2012

  • Diploma in Fine Arts, Art and Skills, 2009

  • An international showcased artist

  • Studio Manager at ArtGarage 2013-2014

  • Founder and podcaster of Sometimes In Life

  •  Founder and main host of Life Over Coffee

  • Worked with clients from all over the world including Saudi Arabia, UAE, USA, Sweden, and Japan

  • Certified Sytemic Team Coaching Practitioner Coach, Global Team Coaching Institute (GTCI), 2021

  • Foundations of Great Coaching Enhanced Course, 7 Paths, 2020

  • Certified Core Conversation Intelligence Coach, Create-We, 2018

  • Certified Type-Coach Professional, TypeCoach, 2018

  • Certified Core Narrative Coach, Narrative Coach and WEBCS, 2018

  • Certified in Muestra Wartegg Test, Analyzing Adult Drawings, 2017

  • Certified 360Reach Analyst, 2016​

  • Certified Social Branding Strategist, 2016

  • Certified Personal Brand Strategist, 2016

  • Certified in Intensive Group Coaching, 2015

  • Certified Pearman Personality Integrator Practitioner, 2015​

  • Certified Emotional Quotient Inventory: EQ-i 2.0 & EQ 360 Practitioner, 2014

I need help

Want to know more about me?


Top strengths according to Clifford
 Input, Individualization, Learner, Ideation, and belief.

According to personality assessment
An introverted, intuitive, feeler, judger- INFJ (makes sense!)

Appeared on
MBC, Rotana Kaleejiya, Saudi Channel 2 and AlThaqafiyah.

Featured in
Cover of Destination Riyadh and Destination Jeddah Magazine, KhaleejeSqe, Saudi Gazette, and Women's Skills Bureau.


Bouncing between a little corner in my living room and cute local coffee shops. I'm currently based in the Eastern Province, Saudi Arabia, and I work globally with the power of the internet.

Want to work with me?

Ready for more?

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